We also recognize that what people want in their 50s, 60s and beyond is often very different from what they wanted in their 30s and 40s, let alone their 20s.
A matchmaking platform gives the women so much more voice.
They had been widowed for a long time and their kids convinced them to find a companion. We explained that there’s no guarantee that at that stage we could do something for them. You want to write it in a way that makes you look attractive. You don’t want to turn away someone who could be right for you. But even there, it’s very clear they’re looking for the One, not someone to have a casual date with.
People on Shaadi look for the One, as opposed to someone you can take out on the weekend. In India, because it’s such a family business, everybody is connected to each other with two or three degrees of separation. How has Shaadi changing the courting process in India? They still want to know, “Can I be with this person for keeps?
Does Shaadi ever get more deeply involved in the matchmaking process?
For about 10 percent of the business, we play the role of matchmaker.
For most marriages, they will do some background checking. Of the matches we have, one in three end up meeting face to face.